While the McCloy Group website is creative and image-rich, functionality has not been compromised. The site is fully content managed, ensuring the client can easily update background images, staff photos, news releases, and more very easily. Care was taken to ensure the site would remain search engine friendly despite the stong use of images, including ensuring fast load times for all pages. While content is loaded dynamically for each page, the user can still use the web browser's forward and back buttons to navigate the site.